Management Team

Chris Hendriksen, CEO of VRI is at his best when he’s solving problems, building companies, and changing the way healthcare is delivered.  At VRI, Chris is committed to building a passionate culture of care and heroic customer service while rapidly growing the company to serve new clients and partners.  Prior to joining VRI, Chris co-founded Blue Canyon Capital, a private investment firm designed to help existing companies grow to the next level. Prior to Blue Canyon, Chris worked for Thayer Capital Partners, William Blair & Company and PROTRADE. Chris received his MBA from Stanford University and a BBA from the University of Notre Dame.  Chris is originally from Chicago, but has transplanted to Cincinnati, Ohio with his wife (Suzy), his son (Daniel), his daughter (Audrey) and their energetic Labrador retriever (Bailey).  Chris spends his free time enjoying the simple things in life -- exploring new destinations, teaching classic movie quotes to his kids, and finding a hammock wherever he can.

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Jason Anderson, COO of VRI is responsible for all operational aspects of the business.  Most recently, Jason provided consulting services to national medical equipment and pharmaceutical companies.  Prior to that, Jason spent many years at Pacific Pulmonary Services where he was Senior Vice President of Sales and Field Operations.  Jason was a member of the executive team that grew the company from a small, regional health care service provider into a national durable medical equipment provider.   Jason also served as Assistant Deputy Mayor for the City of Los Angeles, prior to the health care industry.  Jason received his MBA from Stanford University and his BBA in finance from the University of Notre Dame.

Dan Vogel, CFO, is responsible for VRI’s contract management, regulatory affairs, financial reporting, treasury, tax, investor and banking relationships, budgeting, project management, and legal operations. Dan has more than 11 years of healthcare services experience, including working with physician groups and other healthcare providers, and over 30 years of experience working with several leading organizations.  Prior to joining VRI in 2014, Dan was the Director of Finance at Cincom Systems, Inc. (international mission-critical software provider), CFO of Calver Fund, Inc. (healthcare services focused private equity firm), and VP, CFO, and Chief Administrative Officer of DVI, Inc. (publicly-traded healthcare provider and lending concern).  Dan also held positions as the Controller of Amplicon, Inc. and Senior Accountant at Price Waterhouse and has served as a Board of Directors member for several organizations.  He received his MBA in Finance from the California State University, Long Beach and his BBA in Accounting from the Lindner College of Business at the University of Cincinnati.  Dan is also a CPA (inactive) in both Ohio and California.

Rhonda Willingham, RN, BSN, Senior Vice President, Sales & Marketing leads the organization’s new customer acquisitions and ongoing relationships. She has more than 25 years of healthcare services experience, including working with health plans, employers, government entities and provider-driven organizations to improve the health and quality of life of their members. Ms. Willingham is also an industry thought leader and active speaker at industry-leading conferences and events. She has been an active member of industry leading organizations, including Health Enhancement Research Organization (HERO), Population Health Association, and Medicaid Health Plans of America. She has authored, contributed and published numerous industry impacting articles. Prior to joining VRI, Rhonda served in sales, marketing and operational leadership roles at Alere, Blue Cross Blue Shield of Tennessee, CorSolutions, and Coram Healthcare. She has a Bachelor of Science degree in nursing from the University of Florida and lives with her husband and two children in Atlanta, Ga.


Matt Friedersdorf, Vice President Strategy & Planning, is responsible for strategic planning and analysis, forecasting and driving cross-functional initiatives. Prior to VRI, Matt worked for Landor Associates, Trillium Health Care Products, F+W and Hasbro. Matt has provided leadership across various functions and industries, consistently building strong relationships, improving processes, driving change and delivering results. Born and raised in Cincinnati, Matt received his BS in Finance and Multinational Business from Florida State University.

Kimberly Witt, MS, SHRM-SCP, Vice President, Human Resources & Training,  loves to make good things happen for other people.  Kim is committed to building an outstanding workforce through recruitment and training to emphasize VRI’s culture of helping others, changing lives and making a difference. She prides herself on finding strange and wonderful ways to surprise and inject a bit of fun at work.  Prior to VRI, Kim provided Human Resources consultation support for CK Franchising, Inc., a national in-home care network of over 600 franchise organizations serving seniors and other vulnerable populations. Kim began serving the elderly and vulnerable populations in her positions at Easter Seals Goodwill, ND and the North Dakota Center for Persons with Disabilities uncovering a passion for helping others and connecting them to services that improve the quality of life. She earned her MSM from Minot State University, undergraduate degrees in Education (k-12) (University of Akron) and Workforce Education & Development: Instructional Systems Design (Southern Illinois University-Carbondale). 


John Mach, Board of Directors of VRI, Chief Medical Officer of Evolent Health, John’s appointment to VRI Board of Directors brings specialized knowledge of geriatrics, managed care, Medicare Advantage and Special Needs Plans, integrated long-term Medicaid, nursing home care, chronic illness, and home care experience to the board.

John is presently a member of the Board of Directors for Careticker and The John A Hartford Foundation.  John began his career as a primary care physician, specialized in geriatrics research as Medical Director/GRECC for the US Department of Veterans Affairs, served as CMO for XLHealth and President Complex Care Management of Univita Health Inc.  Additionally, John served as CEO of Evercare Division (Medicare Special Needs and Long Term Care Medicaid) and CMO of Ovations business segment (Medicare Advantage Plans and Medicare Supplement) at UnitedHealth Group.